Split Testing Blog

Lean Startups! Start Conversion Rate Optimization from Day One

By Hossein Tayebi

Startups are usually buried under an avalanche of all-urget tasks that more than often conversion rate optimization is hardly ever on the to-do list. In this article, I will discuss some aspects of conversion rate optimization that not only integrate nicely with build-measure-learn cycle, but also forces the founders to actually exercise lean startup principles. This will help entrepreneurs to do two things at once and obtain badly-needed efficiency in their day-to-day activity.

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A/B Testing Without IT; Is It Really Possible?

By Hossein Tayebi

A/B testing sites, analytics tools and similar online services have proliferated over the past few years, many of them claiming to achieve this without any help from IT. They are, however, useful for some scenarios and not so good in some others. In this article, I'll tell you everything you need to know to decide whether you can make use of these tools to run your split tests and perform converion rate optimization or they are detrimental to your process.

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The Developers’ Ultimate Guide to A/B Testing Tools and Software

By Hossein Tayebi

A/B testing helps you define alternate versions of your website or interface and observe how users interact with the interface. If done properly, it could do wonders. When it comes to (specially open source) split testing frameworks, community does not disappoint as there are several options for various languages. When choosing the A/B testing tool, you need to define your project parameters to select the one that is right for you. The following factors is a good starting point.

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5 Essential Tips Towards a Profitable Landing Page

By Hossein Tayebi

Landing page is your first point of contact with customers, where you make your first impression. In a time when consumers are inundated with options and alternative products, an optimized landing page is of immense importance and can help get your message across and dramatically increase traffic and profit.

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Why A/B Testing Could Decide a Startup's Success (or Failure)

By Hossein Tayebi

A/B testing (or split testing) may very well decide a startup's fate in face of very uncertain circumstances. In this post, we will try entrepreneurs should be avid A/B testers.

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ABOUT THE BLOG

In this blog, you will find useful information on A/B testing, split testing and conversion rate optimization in general and how you can improve or kickstart your business using these techniques. Our posts are free and we are always interested to hear from you.